FULL SAIL — DUFFY’S COUNTERPUNCH
SERVICES PROVIDED
omnichannel creative direction • graphic design • beer brewing • event planning • copywriting • project management
During my years as an employee-owner at Full Sail Brewing Company, nothing compares to brewing and releasing my own small batch beer. A feminist argument in beverage form, it was a deeply rich and hoppy Imperial Cascadian Dark Ale. Not only did I brew the beer in the brewery’s small batch experimental brew house, I designed the label, directed the photography, wrote the press release, and hosted the two launch events. One of those was held at Portland’s Hollywood Theater, where I was able to pair a movie of my choice with my beer, and present it to a sold out house. Duffy’s Counterpunch went along nicely with Thelma & Louise, and portions of the profits from the beer sales went to the now defunct, but ever-iconic, Bitch Media.
Press release here.
Autostraddle article here.
The Northwest Beer Guide article here.
My Rosie the Riveter-inspired photo used for all press related to the beer. Work includes: creative direction, styling, modeling.
The tap handle for the beer and a poster for the launch. Work includes: graphic design, copywriting.
Tabletop sign and the beer itself at the Hood River launch event. Work includes: graphic design, copywriting, beer brewing, event planning and hosting.
Graphic made for the website and events portal. Work includes: graphic design, creative direction.
At the Hood River launch with Bitch Media's co-founder Andi Zeisler and Full Sail's co-founder and CEO, Irene Firmat.
Group shot from the Hood River release party.
Selecting the malts and hops going into the beer.
Beer brewing!
Beer brewing!
Beer tasting!
