ADELSHEIM
SERVICES PROVIDED
art direction • multimedia graphic design • illustration • copywriting
I partnered with Adelsheim Vineyard’s in-house marketing team to revitalize the historic winery’s brand. It started with illustrating their different vineyard plots, emphasizing the unique attributes of each that influence the wines’ characteristics. Then it moved into integrating hand-drawn elements throughout the experience, and overhauling everything from menu suites to packaging to labels. Honestly, my work for Adelsheim covered so many areas, it’s hard to pick my favorites! I love stories of the land, and the work represented here tells the tale marvelously.
Channels
Print brochures and postcards, packaging, media kits, digital ads, social media content, employee training guide, menu suites, brand guidelines, website, wine labels, gifts
Results
The improved brand experience helped the winery survive the instability wrought by the pandemic, and elevated it into the era beyond. Wine club memberships grew and customers looked forward to the informative boxes delivered to them each month.
Nearly all photography in this section by Cheryl Juetten.
The first Artist Series Rosé release featured the verdant original art by Lettie Jane Rennekamp. I had the privilege of adapting her art for the label and multimedia promotional materials. Work includes: graphic design.
Promotional assets for the Artist Series Rose wine. Original art by Lettie Jane Rennekamp. Work includes: graphic design, product design.
Print materials with tasting notes. Work includes: graphic design.
Digital ad featured on the Wall Street Journal's site. Work includes: graphic design.
One of several gift boxes I designed for Adelsheim.
A few spreads from the winery's annual gift guide. Work includes: graphic design, illustration, copy editing.
Excerpts from a digital media kit. Work includes design, copywriting, and project management.
One of several vineyard map illustrations. Each unique vineyard also includes a line drawing icon that exemplifies the unique identity of the plot. These maps were used all over their website, signage, and print materials. Work includes: illustration, graphic design.
Discovery Club gift box and insert, featuring another illustrated map. Work includes: graphic design, illustration, copy editing.
Large folding brochure, printed on both sides, highlighting Adelsheim's different vineyards, esteemed history, and featured wines. Work includes: art direction, illustration, graphic design, copy editing.
Gift box and field notes booklet design
An informational postcard insert for the winery's monthly Discovery Club. Each month featured new content, new design, and new creative direction (within brand standards!). Work includes: graphic design, illustration.
The second Artist Series Rosé release featured the stunning original art by Jeremy Okai Davis. I had the privilege of adapting his art for the label and the promotional materials. Work includes: graphic design.
Promotional postcard for the Rosé featuring the art of Jeremy Okai Davis.