THE BROADWAY WINE & BISTRO
SERVICES PROVIDED
creative direction • brand design • graphic design • copywriting • website design
When a culinary mastermind and her family took the helm at Eugene’s legacy wine shop and bistro, The Broadway, they needed a brand evolution that matched their new vision. The challenge was threading the needle between an everyday, welcoming neighborhood eatery and a premier destination for wine lovers of all types, including rare wine collectors. I guided the brand identity journey from concept to completion, establishing a versatile design system that was rolled out across a custom e-commerce website, printed menu suites, business cards, and marketing collateral.
Campaign
Barbiecore
Description
To celebrate the summer's biggest film, I developed the Barbiecore campaign, highlighting MiaDonna’s lab-grown pink sapphire jewelry. We intentionally subverted the brand's more muted color palette to honor the riot of rosy hues found in their lab-grown pink sapphires. In combination with bold colors and graphics, we created eye-catching, vibrant assets that made the product pop.
To keep riding the high experienced from the Barbie campaign, we maintained the look and feel (highlighting gemstone rings with bold pops of pink) by creating a sub-campaign focusing on gemstone cocktail rings for every day, not just happy hour.
Channels
Homepage, email, paid and organic ads, MMS, and social media posts
Results
Some of the highest CTRs of the year for email and one of the top two performing paid social ads for the fiscal year.
The Barbiecore sub-campaign, highlighting other colorful gemstone options.
Campaign
Bridgerton-Inspired
Description
I conceptualized and executed a Bridgerton-inspired campaign for MiaDonna, leveraging a modest budget to create a mini-photoshoot and strategically placed assets. This creative approach successfully connected the brand's vintage-inspired designs with a major cultural trend, driving strong engagement.
Channels
Homepage, email, paid and organic ads, MMS, and social media posts
Results
The biggest ROI for any campaign of the year, top 10 CTRs for email, and the year’s best-performing Pinterest ad.
