REJUVENATION
SERVICES PROVIDED
omnichannel creative direction • art direction • project management
There’s much to be said about the gorgeous, well made products that Williams Sonoma’s Rejuvenation produces. They’re a dream to promote! I led the creative design team through multiple campaigns, major site updates, and overhauling retail signage. Here are a couple of my favorites.
Campaign
Rejuvenation x Roll & Hill
Description
Rejuvenation launched its first major collaboration with another brand, esteemed lighting design house Roll & Hill. Emphasizing craftsmanship and design, and pulling influence from the Art Deco movement, this partnership was a big deal. The challenge was to make the marketing assets reflect the unique and elegant design details of the collection, and do so in a cohesive way.
Channels
Homepage, email, paid and organic ads, MMS, social media, print materials, and retail signage
Results
The biggest partnership launch in the company’s history, receiving considerable press coverage and notable sales. It also set the stage for future product collaboration opportunities for Rejuvenation.
Landing page
6x9 brochure
Retail signage
Launch email announcement
A postcard insert for Rejuvenation purchases
One of many paid digital ads
Campaign
Brand Value Proposition Retail Signage
Description
Rejuvenation is renown for its superior lighting, most of which is hand assembled in their Portland, Oregon factory. That commitment to quality extends to the rest of their products, but most customers are unaware of this. To help justify a higher price tag, arm the customer with confidence in their purchase, and reinforce the brand’s quality ethos, we created a series of signs for retail stores that tout how well made and intentional their products are.
Channels
Retail store locations across the United States
Results
Improved brand awareness and a more cohesive in-store experience
