MIADONNA
SERVICES PROVIDED
art direction • multimedia graphic design • copywriting
My tenure with this groundbreaking eco-luxury brand included a plethora of designs and assets across all digital, print, and retail channels. I grasped the identity of the brand quickly, and was able to help it progress into an even more consumer-friendly place within the market. Translating complex information about how to choose a diamond, how lab-grown diamonds are made, and the philanthropic side of the brand were welcome challenges.
Social media assets for the launch of a new collection. Work includes: graphic design, copywriting, art direction.
Brand guidelines for the brand. Work includes: graphic design, copywriting.
Assets made specifically for Pinterest, which was the brand's most successful social channel. Work includes: graphic design, copywriting.
A major website redesign prioritized the customer's experience of building a custom ring. Collapsible menus and filters offered a streamlined way to present the products, with options to get really specific with customization. Work includes: graphic design, copywriting.
The redesign of the PDP/PIP was a large undertaking. Again, collapsible filters and menus made it streamlined, and summarizing very technical details about diamond options with icons helped improve overall conversion rates. Work includes: graphic design, copywriting.
Graphic for article footers. Work includes: graphic design and copywriting.
This image was used periodically as an email header. Every time it was deployed, we a saw significant bump in sales. The striking comparison between a lab-grown and an earth-mined diamond is simple and clear. Work includes: graphic design, copywriting.
Graphics used for blogs, emails, and social media to translate how different diamond shapes of the same carat weight appear larger or smaller. Work includes: graphic design, illustration, copywriting.
Graphics used for blogs, emails, and social media to translate how different diamond shapes of the same carat weight appear larger or smaller. Work includes: graphic design, illustration, copywriting.
Graphics used for blogs, emails, and social media to translate the ways a diamond's cut can make a significant difference in quality. Work includes: graphic design, illustration, copywriting.
Graphic for article footers. Work includes: graphic design and copywriting.
Hero image for a promotional email that was then used as a post-holiday campaign to help boost a typically lower sales period.
Graphics for article footers. Work includes: graphic design and copywriting.