MIADONNA
SERVICES PROVIDED
creative direction • graphic design • copywriting • project management • photoshoot direction & styling • email channel ownership
I drove significant results by creating and executing pop culture-based campaigns that captured the moment. By aligning the brand's romantic identity with cultural phenomena like Bridgerton and the Barbie movie, I delivered some of the year's highest-performing campaigns and enhanced brand relevance, all on a shoestring budget.
Campaign
Barbiecore
Description
To celebrate the summer's biggest film, I developed the Barbiecore campaign, highlighting MiaDonna’s lab-grown pink sapphire jewelry. We intentionally subverted the brand's more muted color palette to honor the riot of rosy hues found in their lab-grown pink sapphires. In combination with bold colors and graphics, we created eye-catching, vibrant assets that made the product pop.
To keep riding the high experienced from the Barbie campaign, we maintained the look and feel (highlighting gemstone rings with bold pops of pink) by creating a sub-campaign focusing on gemstone cocktail rings for every day, not just happy hour.
Channels
Homepage, email, paid and organic ads, MMS, and social media posts
Results
Some of the highest CTRs of the year for email and one of the top two performing paid social ads for the fiscal year.
The Barbiecore sub-campaign, highlighting other colorful gemstone options.
Campaign
Bridgerton-Inspired
Description
I conceptualized and executed a Bridgerton-inspired campaign for MiaDonna, leveraging a modest budget to create a mini-photoshoot and strategically placed assets. This creative approach successfully connected the brand's vintage-inspired designs with a major cultural trend, driving strong engagement.
Channels
Homepage, email, paid and organic ads, MMS, and social media posts
Results
The biggest ROI for any campaign of the year, top 10 CTRs for email, and the year’s best-performing Pinterest ad.
