Hanna Andersson

The Lion King

digital design | UI design | display ad design | email campaign design | copywriting

Children’s apparel company Hanna Andersson has a long-standing and valuable relationship as a licensed partner with Disney. In honor of the Summer 2019 release of the new Lion King movie, they created a line of products featuring characters from the 1994 original. I selected both product photos and product art and used them consistently throughout the campaign to promote the collection in a website takeover, promotional emails, and marketing assets. 

All assets were viewed and approved by Disney.

As someone who attended the premiere of the 1994 film and adored this film throughout her childhood, this project was a little extra special for me. Capturing and translating the magic of the film through these beautiful images in something as seemingly banal as a display ad was important to me.